The official student newspaper of University of Wisconsin-Eau Claire since 1923.

The Spectator
The official student newspaper of University of Wisconsin-Eau Claire since 1923.

The Spectator
The official student newspaper of University of Wisconsin-Eau Claire since 1923.

The Spectator
Coke often promotes unity or peace in their ads, but ultimately they want their unsuspecting consumers to purchase Coca-Cola and associate it with such universal concepts.

Love, unity and confidence — for profit

Story by Faith Hultman, Op/Ed Editor
April 18, 2017
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